There is a moment when your vision is set, the plan is created, the strategy is clear and it's time to take action. 

And well.. 

This tends to also be the time when suddenly the house must be cleaned, the Netflix show is just getting good, and everyone else really seems to need you.

It's also the time when you start analyzing the plan over and over again, wondering if you've made the right call, and whether you need to start from scratch. 

As we expand to big dreams and new ideas, there is an inevitable contraction. I've noticed the place where it happens most often is during the actual doing of the thing. 

It's often hard to anticipate that these things will happen, and yet the doubts and excuses tend to sneak up on us.

It's the reason we keep pushing down what matters to us in the list of priorities. It's the reason we keep postponing our goals, quarter after quarter. Year after year. 

And it's not inevitable.

Here are the four elements that...

There was a seed planted in me in late 2020 that is starting to bear fruits.

After everything we went through last year - I felt a desperate need to reimagine the way I did business. Inspired by the activists and scholars I had been studying reimagining a new world - I began wondering if there was a way to reimagine doing business.

Here's what that means for me:

• A business that consciously and intentionally does not only prioritize money.
• A business that consciously exists as part of a community and a world, and acts on the urgency to be a voice of influence and impact for justice and change.
• A business that honors our inherent worthiness as people and respects our decisions and space.
• A business that does not seek to emotionally manipulate people to think, want, or choose you- but rather uplifts you and invites you.
• A business that doesn't talk down to people, and respects that they may not be the (only) answer for you

I'm still in progress of creating the others...

And so, today...